The website filmschoolrejects.com (a great resource for filmmakers, by the way) has found what they claim to be the worst Kickstarter campaign in the history of the website. Kickstarter is a website that allows people to put projects on the internet, and ask for financing in a crowdsourced way. It’s recently been getting a lot of buzz, but also it’s fair share of criticism (most recently due to celebrities like Spike Lee and Zach Braff utilizing the service).
The person of interest in this tale of internet woe is form AFI lecturer Linda Stuart, who is seeking $5 Million dollars to finance her film “Kate Allen is Getting a Life”. What exactly makes the attempt so terrible? Well, from casting actresses who haven’t appeared in a starring role in the last decade, to asking for an insane $5 million dollar goal (even Spike Lee and Zach Braff managed to keep their targets near the $2 million mark), to titling her campaign as “Film w/ Thora Birch, Heather Matarazzo, Jennifer Elise Cox”, to offering financiers who give $1000 a paltry return of “name in the credits” and $25 back, to obscurely writing her pitch as though it was a synopsis in TV Guide, Stuart seems to be making every mistake in the book. The plus side? The folks at Film School Rejects show you everything Stuart did wrong, and give you pointers on how to avoid this sort of mishap for your own crowdsourcing endeavors. [ Film School Rejects ] [ Kickstarter ]